What Is the SEO Claude Cheat Book?
It is a practical, structured guide to using Claude (free version at claude.ai - no subscription needed) for every major SEO task.
Not vague tips. Not generic "ask AI to write your content" advice. Actual prompts you can copy and use today, organised by SEO discipline, with guidance on how to frame each request so Claude gives you genuinely useful output.
The guide covers:
- On-Page SEO: keyword research, meta tags, H-tag structures, page content, E-E-A-T, images and ALT text
- Technical SEO: indexing, mobile, Core Web Vitals, redirects, sitemaps, robots.txt, trust and authority
- Off-Page SEO: link building, outreach, Google Business Profile, social content, brand mentions, local citations
- Monitoring and Analytics: GA4 event setup, GSC performance analysis, Screaming Frog audit interpretation, GTM tracking
- AEO and GEO: optimizing for AI Overviews, featured snippets, and generative search results
Every section includes multiple prompts, tips on how to give Claude the right context, and honest notes on what AI does well versus where your own knowledge and judgment are irreplaceable.
Who This Is For
Marketers and SEO professionals who want to work faster without sacrificing quality. The prompts in this guide are built around the real tasks that fill up an SEO workload, and they assume you already understand what good SEO looks like.
Small business owners doing their own SEO. If you have a small website and an understanding of SEO, you may not need an agency to get this work done. You need a clear process and the right questions to ask. This guide gives you both.
Anyone who bought the SEO in Action ebook and wants to apply the framework faster. Every section of the cheat book maps directly to a chapter in the ebook; it is designed to be used alongside it, not instead of it.
One Important Thing to Know Before You Start Your AI SEO Work
Claude is a tool, not a strategy.
The prompts in this guide work because they are specific, contextual, and built around real SEO principles. If you remove the context (the niche, the audience, the keyword, the goal), the output becomes generic and unusable.
This guide teaches you how to ask better questions. Better questions get better answers. And better answers, applied with your own expertise, get real results.
The Claude free version (claude.ai) is all you need for everything in this guide.
A Word on AEO and GEO
You will see references to AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) throughout the guide. These are not replacements for SEO; they are extensions of it.
AEO is about making your content the extractable, direct answer to specific questions; the format that AI Overviews, featured snippets, and voice search systems pull from. GEO is about being the source that AI-generated responses cite and reference.
Both require strong SEO foundations. Google's AI Overviews and generative search tools pull from pages that are already indexed, already trusted, and already performing. If your technical SEO is broken, your content won't be cited, no matter how well it is written.
Fix the foundations first. AEO and GEO follow naturally.
The SEO in Action: Foundations to Measurable Growth ebook covers those foundations in full. The SEO prompts cheat book shows you how to use AI to build them faster.
What's Inside the Claude SEO Prompts Cheat Book
Part 1 - On-Page SEO Prompts
Keyword research grouped by search intent. Meta title and description drafting (and reviewing). H-tag structure planning. Full page content drafts. E-E-A-T content audits. FAQ sections optimised for featured snippets. Image ALT text and file naming.
Part 2 - Technical SEO Prompts
Indexing health checklists. GSC error diagnosis. Mobile usability audit guidance. PageSpeed Insights interpretation. Core Web Vitals improvement plans. Redirect decision support. Robots.txt setup. Sitemap gap analysis.
Part 3 - Off-Page SEO Prompts
Guest post and broken link outreach templates. Digital PR content ideas. Google Business Profile descriptions, review responses, and Google Posts. Social media content planning. Unlinked brand mention outreach. Local citation standardisation.
Part 4 - Analytics and Monitoring Prompts
GA4 key events setup plans. Engagement and bounce rate diagnosis. Monthly SEO reporting templates. GSC performance opportunity identification. Screaming Frog audit prioritisation. GTM tracking configurations.
Part 5 - AEO and GEO Prompts
Content restructuring for featured snippets. FAQ sections with Schema-ready formatting. JSON-LD Schema markup templates. GEO content audits. AI-citable content outlines.
Plus: a full Quick Reference section with every prompt in one place, organised by topic.
SEO in Action:
The Claude Cheat Book
50 ready-to-use prompts for every SEO task — with full explanations, tips, tables, and frameworks. Copy, fill in the brackets, paste into Claude. Free version is all you need.
Claude produces much better outputs when you give it context. Before any prompt, tell it: the business type and niche, the target audience, the CMS (e.g. WordPress), the primary keyword, and the tone of voice. The brackets in every prompt are not optional — they're where the quality comes from.
AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) are extensions of good SEO, not replacements for it. Google's AI Overviews pull from pages they already trust and index. Fix the foundations first. The rest follows naturally.
What's Inside the Cheat Book
50 structured prompts across 19 chapters and 5 SEO disciplines — each with context, tips, and copy-ready text. Here's a preview of what buyers access:
🔒 Get Full Access to All 50 Prompts
Instant access to the complete interactive tool — searchable, copy-ready, and organised by SEO discipline.
Get Access Now → Already bought it? Log in here →About Mariana Yamakawa
Mariana Yamakawa is a Digital Marketing and SEO Specialist with experience across agencies, in-house marketing teams, and small business consulting. She is the author of SEO in Action: Foundations to Measurable Growth, available as a PDF ebook and on Amazon in Kindle and paperback formats.
This website, including every free tool on it, is built and optimized using the same framework the book teaches. The cheat book was written because readers kept asking the same question: "I understand SEO now, how do I actually get it done?" The answer is a better process, better tools, and better questions.
Claude SEO Prompts Cheat Book Frequently Asked Questions
No. The free version of Claude at claude.ai is completely sufficient for every prompt in this guide. You do not need Claude Pro, Claude for Teams, or any paid subscription.
It helps to have a basic understanding of SEO before using this guide - otherwise some of the prompts won't make sense in context. If you're starting from scratch, the SEO in Action ebook is the right place to begin. This cheat book is the next step.
No,it complements it. The ebook gives you the knowledge and the framework. The cheat book shows you how to apply it faster using AI. They work best together.
Yes. The prompts are written for Claude but will work with any capable AI assistant. The key is always the context you provide: niche, audience, keyword, and goal. That doesn't change regardless of which tool you use.
Yes. Part 5 of the guide is specifically dedicated to AEO and GEO, optimizing for AI-generated search results. But the guide also reinforces throughout that these modern search formats depend entirely on strong traditional SEO foundations.
Yes. The guide reflects current Google guidance, Core Web Vitals metrics (including INP, which replaced FID in 2024), and current best practices for structured data, E-E-A-T, and AI search optimisation.