About SEO in Action
Because good SEO isn’t about chasing trends — it is about understanding what works.
If you have ever felt that SEO advice changes faster than you can apply it, then know that you are not alone.
That is exactly why SEO in Action was written — to make search engine optimization clear, practical, and achievable for marketers, freelancers, and business owners who want measurable results.
This is not just an eBook.
It is a framework for marketers who want to grow with purpose, using strategies that stand the test of time — and (most) Google updates.
Why “SEO in Action” Exists
Most SEO guides tell you what to do.
This one shows you how to do it — and why it works. And if you are just getting started with SEO, please do not worry, our eBook explains it all!
The goal of this eBook is simple: To give you a step-by-step system that helps you build visibility, optimize your content, and understand what is really moving your results, and where to look for in case it is not.
Inside, you will find:
- Clear explanations — without the jargon overload.
- A checklist you can apply right away.
- Real examples from that show exactly how theory becomes measurable growth.
If you have been searching for an SEO eBook for Marketers that bridges the gap between learning and doing, this is it.
About the Author — Mariana Yamakawa
Hi! I am Mariana Yamakawa, a Digital Marketing and SEO specialist who believes that great strategies come from clarity, not complexity.
Of course, each website and business got its own needs and requirements, but this is exactly what I am talking about - even though each one may need different approaches, the main goal and how to make it come true got the same base: An SEO strategy that works!
Over the years, I have worked with marketers, educators, small and medium-sized businesses — helping them structure their websites, track real data, and grow sustainably.
After explaining SEO in countless in-company and client meetings, I decided it was time to turn all those insights into one complete, easy-to-follow SEO guide.
SEO in Action is the result of that journey — built to simplify what I wish I had when I started.
I write and teach with one goal in mind:
“To help marketers understand SEO in a way that feels practical, approachable, and empowering.”
When at work and I am not optimizing websites, I am probably studying a bit more, writing about marketing strategy, or learning how algorithms actually think (so you don’t have to).
Why Choose This SEO eBook
✅ Practical, not theoretical — Every concept is backed by steps you can implement right away.
✅ Built for marketers — Not developers or data scientists. You wi’ll understand every step, no jargon required.
✅ Complete process — From keyword research, to redirects and to reporting, it is all here — simplified.
✅ Designed to grow with you — Perfect whether you are starting or refreshing your SEO strategy.
✅ Real-world foundation — Based on campaigns and real strategies that work, not classroom theory.
What You will Learn With Our SEO Guide
- How to design an SEO strategy that aligns with your business goals.
- The difference between busywork and impactful SEO tasks.
- How to use analytics tools to make smarter, faster decisions.
- Ways to structure your site so both users and search engines love it.
This book will guide you from SEO confusion to SEO confidence — with tools, structure, and results you can actually measure.
Frequently Asked Questions
Yes! SEO in Action SEO in Action was written for marketers at all levels — especially those who already know what SEO is but want a structured, updated approach that actually works, but in case you are just starting, no worries! It will also explain the tiny bits you will need to be aware of!
Not at all. Each section explains the “why” and “how” in plain language, so you can apply everything without actually coding or needing advanced tools.
Currently available in PDF and Kindle (eBook) formats. You can read it on your computer, tablet, or phone — anywhere you work.
While written for marketing professionals, it is also perfect for business owners, freelancers, and content creators who want to understand SEO without feeling overwhelmed.
Yes! Readers will get access to updates and new resources when major SEO shifts occur — so your strategies stay current and effective. We will be sending newsletters with main Google Updates if any, and we will also publish blogs regularly that will help readers to stay in tune! In case you don´t want to receive any updates, do not worry, you can just unsubscribe from our newsletters within a click!
Join the Community
When you get SEO in Action, you are not just buying an eBook — you are joining a growing network of marketers who believe SEO should be strategic, creative, and measurable.
You will also get access to updates, new checklists, and blog insights that expand on the book’s frameworks.
Ready to Get Started?
SEO doesn’t have to be mysterious — it just needs structure and clarity.
Start with SEO in Action and take the next step toward measurable, confident marketing.