{"id":2096,"date":"2026-08-11T09:00:00","date_gmt":"2026-08-11T09:00:00","guid":{"rendered":"https:\/\/yourseoebook.com\/?p=2096"},"modified":"2026-08-11T09:00:00","modified_gmt":"2026-08-11T09:00:00","slug":"how-to-audit-a-website-for-seo","status":"publish","type":"post","link":"https:\/\/yourseoebook.com\/pt\/how-to-audit-a-website-for-seo\/","title":{"rendered":"How to Audit a Website for SEO: A Complete Step-by-Step Guide"},"content":{"rendered":"<p>An SEO audit sounds like something you pay an agency thousands for. It isn&#8217;t. At its core, an audit is just a structured look at <em>why your site isn&#8217;t ranking as well as it could<\/em> \u2014 and you can do a solid one yourself, for free, in an afternoon.<\/p>\n<p>This guide walks you through a complete website SEO audit step by step: what to check, in what order, and what to do with what you find. By the end you&#8217;ll have a prioritized list of fixes \u2014 the difference between &#8220;my site feels stuck&#8221; and &#8220;here are the five things to fix first.&#8221;<\/p>\n<h2>What is an SEO audit (and when to do one)?<\/h2>\n<p>An SEO audit is a health check of your website&#8217;s ability to rank in search. It looks at whether search engines can find and understand your pages, whether those pages are well-optimized, and whether anything technical is holding you back.<\/p>\n<p>Do a full audit when you: launch or take over a site, notice traffic dropping, go months without growth, or finish a redesign or migration (rebrands and domain changes are notorious for quietly breaking SEO). Beyond that, a lighter recheck every few months keeps small problems from becoming big ones.<\/p>\n<h2>What you need (all free)<\/h2>\n<ul>\n<li><strong>Google Search Console<\/strong> \u2014 how your site appears in Google, and any indexing problems.<\/li>\n<li><strong>Google Analytics 4<\/strong> \u2014 what visitors do once they arrive.<\/li>\n<li><strong>A free audit tool<\/strong> \u2014 to catch the technical issues that are tedious to check by hand. You can <a href=\"\/free-seo-test\/\">run a free audit on this site<\/a>; it scores your page and lists issues in priority order, which is a fast way to get your baseline before you dig in manually.<\/li>\n<li><strong>Your browser<\/strong> \u2014 for spot-checking pages the way a visitor sees them.<\/li>\n<\/ul>\n<p>Now the audit itself, in the order that matters.<\/p>\n<h2>Step 1: Check crawlability and indexing first<\/h2>\n<p>Nothing else matters if Google can&#8217;t find or store your pages. Start here.<\/p>\n<ul>\n<li>In Search Console, open the <strong>Pages (Indexing)<\/strong> report. How many pages are indexed versus excluded? Investigate anything important that&#8217;s excluded.<\/li>\n<li>Check your <strong>robots.txt<\/strong> (<code>yoursite.com\/robots.txt<\/code>) isn&#8217;t accidentally blocking pages you want ranked.<\/li>\n<li>Confirm you have a <strong>sitemap<\/strong> submitted and that it lists your real pages.<\/li>\n<li>Use <strong>URL Inspection<\/strong> on a few key pages to confirm they&#8217;re indexed.<\/li>\n<\/ul>\n<p>The classic killer here is a page with a canonical tag or &#8220;noindex&#8221; pointing the wrong way \u2014 it silently keeps the page out of Google entirely.<\/p>\n<h2>Step 2: Audit your on-page SEO<\/h2>\n<p>Now go page by page on your most important URLs and check the basics:<\/p>\n<ul>\n<li><strong>Title tags<\/strong> \u2014 unique, under ~60 characters, primary keyword near the front.<\/li>\n<li><strong>Meta descriptions<\/strong> \u2014 present, 155\u2013160 characters, with a reason to click.<\/li>\n<li><strong>One H1 per page<\/strong>, with logical H2\/H3 structure below it.<\/li>\n<li><strong>URL slugs<\/strong> \u2014 short, readable, keyword-based.<\/li>\n<li><strong>Internal links<\/strong> \u2014 are important pages linked to, with descriptive anchor text?<\/li>\n<li><strong>Image alt text<\/strong> \u2014 descriptive, not empty or &#8220;image1.jpg&#8221;.<\/li>\n<li><strong>Content matches intent<\/strong> \u2014 does the page actually do the job the searcher wanted?<\/li>\n<\/ul>\n<p>A common quick win: pages with lots of impressions but low click-through usually just have a weak title or description. (For the full breakdown, see my <a href=\"\/on-page-seo-for-beginners\/\">on-page SEO guide<\/a>.)<\/p>\n<h2>Step 3: Audit technical health<\/h2>\n<p>This is where a tool saves you hours, but here&#8217;s what&#8217;s being checked:<\/p>\n<ul>\n<li><strong>Mobile-friendliness<\/strong> \u2014 most traffic is mobile; the site must work on a phone.<\/li>\n<li><strong>Core Web Vitals<\/strong> \u2014 LCP (loading), CLS (layout stability), and INP (responsiveness).<\/li>\n<li><strong>Page speed<\/strong> \u2014 oversized images and bloated code are the usual culprits.<\/li>\n<li><strong>HTTPS<\/strong> \u2014 the whole site should be secure.<\/li>\n<li><strong>Broken links<\/strong> \u2014 internal and external 404s hurt experience and crawling.<\/li>\n<li><strong>Redirects<\/strong> \u2014 no long redirect chains or loops (check these especially after a redesign).<\/li>\n<li><strong>Structured data<\/strong> \u2014 is schema present and valid where it helps (FAQ, Article, Product)?<\/li>\n<\/ul>\n<p>If you&#8217;d rather not check all of this manually, this is exactly what an automated <a href=\"\/free-seo-test\/\">free audit<\/a> is for \u2014 it flags these in minutes and scores them.<\/p>\n<p>Two areas deserve their own deep dive: <a href=\"\/technical-vs-on-page-seo-audit\/\">technical SEO audit vs on-page SEO audit<\/a> breaks down how these two halves differ and which to fix first, and <a href=\"\/google-search-console-seo-audit\/\">using Google Search Console for SEO audits<\/a> shows exactly which GSC reports to check and what they tell you.<\/p>\n<h2>Step 4: Audit content quality and E-E-A-T<\/h2>\n<p>Technically perfect pages still fail if the content is thin or generic. Look at your key pages and ask:<\/p>\n<ul>\n<li>Does this genuinely answer the searcher&#8217;s question better than what&#8217;s ranking above me?<\/li>\n<li>Does it show real experience \u2014 my own examples, screenshots, numbers?<\/li>\n<li>Is there thin or duplicate content that should be improved, merged, or removed?<\/li>\n<li>Is it current, or quietly out of date?<\/li>\n<\/ul>\n<p>In 2026, first-hand experience is a real differentiator, because it&#8217;s the one thing AI-generated content can&#8217;t fake.<\/p>\n<h2>Step 5: Audit off-page signals<\/h2>\n<ul>\n<li><strong>Backlinks<\/strong> \u2014 do you have links from relevant, trustworthy sites? Are there any spammy links you didn&#8217;t earn?<\/li>\n<li><strong>Brand presence<\/strong> \u2014 is your name showing up where your audience is?<\/li>\n<li><strong>Consistency<\/strong> \u2014 for local businesses, is your name\/address\/phone consistent across directories?<\/li>\n<\/ul>\n<p>Off-page takes longest to change, so note it, but fix the on-page and technical issues first \u2014 they&#8217;re faster wins.<\/p>\n<h2>Step 6: Review analytics and tracking<\/h2>\n<p>Finally, make sure you can actually <em>measure<\/em> the impact of your fixes:<\/p>\n<ul>\n<li>Is Search Console showing your queries, clicks, and positions?<\/li>\n<li>Is GA4 tracking organic traffic and at least one key event (conversion)?<\/li>\n<li>Which pages already get impressions? Those are your fastest opportunities \u2014 small on-page improvements there pay off soonest. (More on this in <a href=\"\/tracking-seo-success\/\">how to track SEO results<\/a>.)<\/li>\n<\/ul>\n<h2>What to do with your findings: prioritize<\/h2>\n<p>An audit that produces a 40-item list you never act on is useless. Sort every finding by <strong>impact vs. effort<\/strong>:<\/p>\n<ol>\n<li><strong>High impact, low effort<\/strong> \u2014 do these this week (fix indexing issues, weak titles, broken links).<\/li>\n<li><strong>High impact, high effort<\/strong> \u2014 plan these next (site speed, content overhauls).<\/li>\n<li><strong>Low impact<\/strong> \u2014 do them if you have time, or skip.<\/li>\n<\/ol>\n<p>Then turn the top items into a simple plan. My <a href=\"\/14-day-seo-action-plan\/\">14-day SEO action plan<\/a> is built exactly for this \u2014 taking audit findings and sequencing them into daily steps. For the prioritized version of this exact workflow, see the <a href=\"\/seo-audit-checklist\/\">SEO audit checklist: what to fix first<\/a>.<\/p>\n<h2>Manual vs. automated audits<\/h2>\n<p>You can do everything above by hand, and it&#8217;s worth understanding <em>how<\/em> \u2014 but manual audits are slow and easy to do inconsistently. An automated audit gives you a repeatable score and catches the tedious technical issues in minutes, so you can spend your time fixing rather than hunting.<\/p>\n<p>The smart workflow: run a <a href=\"\/free-seo-test\/\">free automated audit<\/a> to get your baseline and issue list, then use this guide to understand and act on what it finds. Re-run it after your fixes to watch the score climb.<\/p>\n<h2>Frequently asked questions<\/h2>\n<p><strong>How do I audit a website for SEO myself?<\/strong><br \/>\nWork through it in order: check crawlability and indexing, then on-page elements (titles, meta descriptions, headings, links), then technical health (speed, mobile, Core Web Vitals, broken links), then content quality, off-page signals, and analytics. Free tools like Search Console and an automated audit tool cover most of it.<\/p>\n<p><strong>How long does an SEO audit take?<\/strong><br \/>\nA focused audit of a small site takes an afternoon manually, or a few minutes with an automated tool for the technical portion. Larger sites take longer, but you can audit your most important pages first.<\/p>\n<p><strong>What are the main parts of an SEO audit?<\/strong><br \/>\nSix areas: indexing and crawlability, on-page SEO, technical health, content quality and E-E-A-T, off-page signals, and analytics\/tracking.<\/p>\n<p><strong>How often should I audit my website?<\/strong><br \/>\nDo a full audit when launching, after a redesign or migration, or when traffic drops, and a lighter recheck every few months. Rebrands and domain changes especially warrant an immediate audit.<\/p>\n<p><strong>Can I audit my site for SEO free?<\/strong><br \/>\nYes. Google Search Console and a free automated audit tool cover the large majority of what a beginner needs, at no cost.<\/p>\n<hr\/>\n<h3>Get your baseline in two minutes<\/h3>\n<p>The fastest way to start an audit is to see where you stand right now. <strong><a href=\"\/free-seo-test\/\">Run a free SEO audit<\/a><\/strong> \u2014 it scores your page and lists what to fix, in priority order. Then use this guide to act on it. Want the full method from audit to rankings? It&#8217;s in <a href=\"\/seo-in-action\/\">SEO in Action<\/a>.<\/p>\n<p><em>Written by Mariana Yamakawa, SEO specialist and author of<\/em> SEO in Action. <em>Last updated August 2026.<\/em><\/p>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\"@type\":\"Question\",\"name\":\"How do I audit a website for SEO myself?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Work through it in order: check crawlability and indexing, then on-page elements (titles, meta descriptions, headings, links), then technical health (speed, mobile, Core Web Vitals, broken links), then content quality, off-page signals, and analytics. 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At its core, an audit is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2083,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[32],"tags":[36,35,54],"class_list":["post-2096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-tools-checklists","tag-seo-audit","tag-seo-checklist","tag-website-audit"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Learn how to audit a website for SEO step by step \u2014 indexing, on-page, technical health and more \u2014 using free tools. Or run a free automated audit in minutes.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Mariana Yamakawa\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/yourseoebook.com\/pt\/how-to-audit-a-website-for-seo\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.1.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"yourseoebook.com | SEO for Marketers, Small Companies &amp; Starters\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Audit a Website for SEO: Free Guide | SEO in Action\" \/>\n\t\t<meta property=\"og:description\" content=\"Learn how to audit a website for SEO step by step \u2014 indexing, on-page, technical health and more \u2014 using free tools. 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