{"id":1200,"date":"2025-12-09T16:46:27","date_gmt":"2025-12-09T16:46:27","guid":{"rendered":"https:\/\/yourseoebook.com\/?p=1200"},"modified":"2026-05-13T19:47:26","modified_gmt":"2026-05-13T19:47:26","slug":"behind-our-seo-guide","status":"publish","type":"post","link":"https:\/\/yourseoebook.com\/pt\/behind-our-seo-guide\/","title":{"rendered":"Por Tr\u00e1s do Nosso Guia de SEO: Por Que Escrevi \u201cSEO in Action\u201d"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Quando entrei pela primeira vez no mundo do SEO, fiquei ao mesmo tempo fascinada e sobrecarregada. Havia tanta informa\u00e7\u00e3o dispon\u00edvel \u2014 milhares de artigos, tutoriais e v\u00eddeos \u2014 mas pouqu\u00edssimas explica\u00e7\u00f5es reais sobre <em>como conectar tudo isso<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lembro de passar noites lendo posts de blog, assistindo a webinars, fazendo in\u00fameros cursos e testando todo \u201chack de SEO\u201d que eu encontrava. Algumas coisas funcionavam. A maioria, n\u00e3o. E, quando finalmente comecei a trabalhar em uma ag\u00eancia de marketing, percebi algo importante: <strong>o processo real por tr\u00e1s do SEO n\u00e3o estava nos artigos \u2014 estava na execu\u00e7\u00e3o.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udc49<a href=\"https:\/\/yourseoebook.com\/pt\/produto\/seo-in-action\/\" title=\"\">Baixe o eBook de SEO para Profissionais de Marketing \u2192<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><strong>Do Caos \u00e0 Clareza<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Trabalhar em uma ag\u00eancia de marketing me deu acesso a documentos de estrat\u00e9gia, relat\u00f3rios de clientes e dados de campanhas que conectavam teoria \u00e0 realidade. Mas, mesmo assim, um grande problema continuava \u2014 <strong>ningu\u00e9m realmente tinha tempo para explicar SEO passo a passo<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eu perguntava por que uma determinada meta tag era priorizada ou por que a estrutura de uma p\u00e1gina importava, e a resposta muitas vezes era: <em>\u201c\u00c9 assim que fazemos.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com o tempo, percebi o mesmo problema se repetindo com clientes. Eles queriam entender SEO \u2014 n\u00e3o apenas pagar por ele \u2014 mas achavam tudo complicado, vago ou inconsistente entre as fontes. Na pr\u00e1tica, todos estavam apenas buscando clareza.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Foi ent\u00e3o que percebi o que estava faltando: um <strong>guia de SEO pr\u00e1tico e humano<\/strong> que explicasse n\u00e3o apenas <em>deve<\/em> o que fazer em SEO, mas <em>por que<\/em> isso importa \u2014 e <em>como<\/em> como aplicar tudo corretamente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>Preenchendo o Gap Entre a Teoria e a Pr\u00e1tica em SEO<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Nosso guia de SEO<\/em> nasceu desse gap. Ele n\u00e3o \u00e9 apenas uma lista de boas pr\u00e1ticas, mas um sistema. Um sistema de SEO que ajuda profissionais de marketing, freelancers e propriet\u00e1rios de neg\u00f3cios a sair de uma compreens\u00e3o b\u00e1sica e chegar a resultados mensur\u00e1veis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao longo do eBook, combinei:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Insights da minha <strong>certifica\u00e7\u00e3o de SEO do Google<\/strong> e de outras fontes oficiais.<\/li>\n\n\n\n<li>Li\u00e7\u00f5es aprendidas como <strong>Gerente de Marketing<\/strong> trabalhando internamente (o lado do cliente).<\/li>\n\n\n\n<li>Os m\u00e9todos pr\u00e1ticos que desenvolvi como <strong>Executiva de SEO<\/strong> em uma ag\u00eancia (o lado do servi\u00e7o).<\/li>\n\n\n\n<li>E, igualmente importante: os desafios reais que enfrentei ao gerenciar SEO <strong>para meu pr\u00f3prio neg\u00f3cio e site<\/strong>, onde cada decis\u00e3o importa porque or\u00e7amento, visibilidade e resultados dependem de voc\u00ea.<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Escrevi este guia de SEO para a pessoa que eu costumava ser \u2014 curiosa, dedicada e cercada de informa\u00e7\u00e3o, mas ainda sem saber por onde come\u00e7ar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>Tornando o SEO Compreens\u00edvel (e Realmente Aplic\u00e1vel)<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SEO \u00e9 uma \u00e1rea cheia de jarg\u00f5es. \u00c0s vezes parece que voc\u00ea precisa de um tradutor s\u00f3 para acompanhar um tutorial, e eu queria mudar isso. Em <em>SEO in Action<\/em>, cada conceito \u00e9 explicado em linguagem simples, com checklists pr\u00e1ticos, exemplos e explica\u00e7\u00f5es curtas sobre o que acontece \u201cpor tr\u00e1s dos bastidores\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em vez de teorias longas e abstratas, ele oferece <em>por que<\/em> e o <em>como<\/em> juntos \u2014 para que voc\u00ea possa ler uma se\u00e7\u00e3o, aplic\u00e1-la e ver progresso imediatamente. Ele foi pensado como um companheiro, n\u00e3o como um livro did\u00e1tico. Algo que voc\u00ea pode manter por perto enquanto planeja sua estrat\u00e9gia de SEO, otimiza uma p\u00e1gina ou apresenta resultados.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><strong>Por Que Eu Acredito em Compartilhar o Que Funciona em SEO?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Uma coisa que aprendi, tanto em ag\u00eancias quanto do lado do cliente, \u00e9 que SEO funciona melhor quando todos o entendem. Quando profissionais de marketing, copywriters, desenvolvedores e propriet\u00e1rios de neg\u00f3cios falam a mesma linguagem de SEO, o trabalho avan\u00e7a mais r\u00e1pido, os resultados crescem e as estrat\u00e9gias realmente fazem sentido.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esse \u00e9 o prop\u00f3sito de <em>nosso eBook e guia de SEO, SEO in Action<\/em>: tornar poss\u00edvel esse entendimento compartilhado. Tornar SEO menos misterioso \u2014 e mais parecido com um processo que qualquer pessoa pode dominar.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><strong>Uma Observa\u00e7\u00e3o para Todo Profissional de Marketing e SEO que Est\u00e1 Lendo Isto<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea j\u00e1 se sentiu perdido em meio a atualiza\u00e7\u00f5es, ferramentas e teorias sem fim, eu entendo. J\u00e1 passei por isso. E foi exatamente por isso que escrevi este guia e eBook de SEO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Porque SEO n\u00e3o precisa parecer intimidador ou inacess\u00edvel. Com a estrutura certa e um pouco de paci\u00eancia, ele se torna claro, mensur\u00e1vel e capacitador. \u00c9 disso que <em>SEO in Action<\/em> trata: pegar todas essas informa\u00e7\u00f5es espalhadas e transform\u00e1-las em uma estrat\u00e9gia que realmente funciona.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><strong>Quer se aprofundar?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Garanta sua c\u00f3pia de <strong>SEO in Action: Foundations to Measurable Growth<\/strong> e comece a construir seu pr\u00f3prio sistema \u2014 um sistema que transforma visibilidade nas buscas em resultados reais.<br><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/yourseoebook.com\/pt\/produto\/seo-in-action\/\">Compre Nosso Guia de SEO Agora!<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>When I first stepped into the world of SEO, I was both fascinated and overwhelmed. There was so much information [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[34],"tags":[],"class_list":["post-1200","post","type-post","status-publish","format-standard","hentry","category-about-the-book"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Conhe\u00e7a a hist\u00f3ria por tr\u00e1s de SEO in Action e por que Mariana Yamakawa criou um guia pr\u00e1tico de SEO para profissionais de marketing e iniciantes.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Mariana Yamakawa\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/yourseoebook.com\/pt\/behind-our-seo-guide\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.4\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"yourseoebook.com | SEO for Marketers, Small Companies &amp; Starters\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Por Que Escrevi SEO in Action | Mariana Yamakawa\" \/>\n\t\t<meta property=\"og:description\" content=\"Conhe\u00e7a a hist\u00f3ria por tr\u00e1s de SEO in Action e por que Mariana Yamakawa criou um guia pr\u00e1tico de SEO para profissionais de marketing e iniciantes.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/yourseoebook.com\/pt\/behind-our-seo-guide\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/yourseoebook.com\/wp-content\/uploads\/2025\/10\/cropped-SEO-ebook-SEO-in-action-logo.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/yourseoebook.com\/wp-content\/uploads\/2025\/10\/cropped-SEO-ebook-SEO-in-action-logo.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2025-12-09T16:46:27+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-05-13T19:47:26+00:00\" \/>\n\t\t<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/profile.php?id=61589081064761\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Por Que Escrevi SEO in Action | Mariana Yamakawa\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Conhe\u00e7a a hist\u00f3ria por tr\u00e1s de SEO in Action e por que Mariana Yamakawa criou um guia pr\u00e1tico de SEO para profissionais de marketing e iniciantes.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/yourseoebook.com\/wp-content\/uploads\/2025\/10\/cropped-SEO-ebook-SEO-in-action-logo.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/yourseoebook.com\\\/pt\\\/behind-our-seo-guide\\\/#blogposting\",\"name\":\"Por Que Escrevi SEO in Action | Mariana Yamakawa\",\"headline\":\"Behind Our SEO Guide: Why I Wrote \\u201cSEO in Action\\u201d\",\"author\":{\"@id\":\"https:\\\/\\\/yourseoebook.com\\\/pt\\\/author\\\/marianayamakawa\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/yourseoebook.com\\\/pt\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/yourseoebook.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/cropped-SEO-ebook-SEO-in-action-logo.png\",\"@id\":\"https:\\\/\\\/yourseoebook.com\\\/pt\\\/#articleImage\",\"width\":1022,\"height\":343,\"caption\":\"seo ebook seo in action logo\"},\"datePublished\":\"2025-12-09T16:46:27+00:00\",\"dateModified\":\"2026-05-13T19:47:26+00:00\",\"inLanguage\":\"pt-BR\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/yourseoebook.com\\\/pt\\\/behind-our-seo-guide\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/yourseoebook.com\\\/pt\\\/behind-our-seo-guide\\\/#webpage\"},\"articleSection\":\"About the Book\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/yourseoebook.com\\\/pt\\\/behind-our-seo-guide\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/yourseoebook.com\\\/pt\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/yourseoebook.com\\\/pt\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/yourseoebook.com\\\/pt\\\/category\\\/about-the-book\\\/#listItem\",\"name\":\"About the Book\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/yourseoebook.com\\\/pt\\\/category\\\/about-the-book\\\/#listItem\",\"position\":2,\"name\":\"About the Book\",\"item\":\"https:\\\/\\\/yourseoebook.com\\\/pt\\\/category\\\/about-the-book\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/yourseoebook.com\\\/pt\\\/behind-our-seo-guide\\\/#listItem\",\"name\":\"Behind Our SEO Guide: Why I Wrote \\u201cSEO in Action\\u201d\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/yourseoebook.com\\\/pt\\\/#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/yourseoebook.com\\\/pt\\\/behind-our-seo-guide\\\/#listItem\",\"position\":3,\"name\":\"Behind Our SEO Guide: Why I Wrote \\u201cSEO in Action\\u201d\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/yourseoebook.com\\\/pt\\\/category\\\/about-the-book\\\/#listItem\",\"name\":\"About the Book\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/yourseoebook.com\\\/pt\\\/#organization\",\"name\":\"Your SEO eBook | SEO in Action\",\"description\":\"Discover SEO in Action \\u2014 the practical SEO guide for marketers who want proven strategies, actionable frameworks, and measurable results.\",\"url\":\"https:\\\/\\\/yourseoebook.com\\\/pt\\\/\",\"email\":\"contact@yourseoebook.com\",\"foundingDate\":\"2025-10-31\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/yourseoebook.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/cropped-SEO-ebook-SEO-in-action-logo.png\",\"@id\":\"https:\\\/\\\/yourseoebook.com\\\/pt\\\/behind-our-seo-guide\\\/#organizationLogo\",\"width\":1022,\"height\":343,\"caption\":\"seo ebook seo in action logo\"},\"image\":{\"@id\":\"https:\\\/\\\/yourseoebook.com\\\/pt\\\/behind-our-seo-guide\\\/#organizationLogo\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/yourseoebook.com\\\/pt\\\/author\\\/marianayamakawa\\\/#author\",\"url\":\"https:\\\/\\\/yourseoebook.com\\\/pt\\\/author\\\/marianayamakawa\\\/\",\"name\":\"Mariana Yamakawa\",\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/profile.php?id=61589081064761\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCH5ns_I5wTMzoA5dZ7j12Xw\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/mariana-f-yamakawa-61aa51a7\\\/\"]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/yourseoebook.com\\\/pt\\\/behind-our-seo-guide\\\/#webpage\",\"url\":\"https:\\\/\\\/yourseoebook.com\\\/pt\\\/behind-our-seo-guide\\\/\",\"name\":\"Por Que Escrevi SEO in Action | Mariana Yamakawa\",\"description\":\"Conhe\\u00e7a a hist\\u00f3ria por tr\\u00e1s de SEO in Action e por que Mariana Yamakawa criou um guia pr\\u00e1tico de SEO para profissionais de marketing e iniciantes.\",\"inLanguage\":\"pt-BR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/yourseoebook.com\\\/pt\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/yourseoebook.com\\\/pt\\\/behind-our-seo-guide\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/yourseoebook.com\\\/pt\\\/author\\\/marianayamakawa\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/yourseoebook.com\\\/pt\\\/author\\\/marianayamakawa\\\/#author\"},\"datePublished\":\"2025-12-09T16:46:27+00:00\",\"dateModified\":\"2026-05-13T19:47:26+00:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/yourseoebook.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/yourseoebook.com\\\/pt\\\/\",\"name\":\"Your SEO eBook | SEO in Action\",\"alternateName\":\"SEO in Action\",\"description\":\"SEO for Marketers, Small Companies & Starters\",\"inLanguage\":\"pt-BR\",\"publisher\":{\"@id\":\"https:\\\/\\\/yourseoebook.com\\\/pt\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Por Que Escrevi SEO in Action | Mariana Yamakawa","description":"Conhe\u00e7a a hist\u00f3ria por tr\u00e1s de SEO in Action e por que Mariana Yamakawa criou um guia pr\u00e1tico de SEO para profissionais de marketing e iniciantes.","canonical_url":"https:\/\/yourseoebook.com\/pt\/behind-our-seo-guide\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/yourseoebook.com\/pt\/behind-our-seo-guide\/#blogposting","name":"Por Que Escrevi SEO in Action | Mariana Yamakawa","headline":"Behind Our SEO Guide: Why I Wrote \u201cSEO in Action\u201d","author":{"@id":"https:\/\/yourseoebook.com\/pt\/author\/marianayamakawa\/#author"},"publisher":{"@id":"https:\/\/yourseoebook.com\/pt\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/yourseoebook.com\/wp-content\/uploads\/2025\/10\/cropped-SEO-ebook-SEO-in-action-logo.png","@id":"https:\/\/yourseoebook.com\/pt\/#articleImage","width":1022,"height":343,"caption":"seo ebook seo in action logo"},"datePublished":"2025-12-09T16:46:27+00:00","dateModified":"2026-05-13T19:47:26+00:00","inLanguage":"pt-BR","mainEntityOfPage":{"@id":"https:\/\/yourseoebook.com\/pt\/behind-our-seo-guide\/#webpage"},"isPartOf":{"@id":"https:\/\/yourseoebook.com\/pt\/behind-our-seo-guide\/#webpage"},"articleSection":"About the Book"},{"@type":"BreadcrumbList","@id":"https:\/\/yourseoebook.com\/pt\/behind-our-seo-guide\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/yourseoebook.com\/pt\/#listItem","position":1,"name":"Home","item":"https:\/\/yourseoebook.com\/pt\/","nextItem":{"@type":"ListItem","@id":"https:\/\/yourseoebook.com\/pt\/category\/about-the-book\/#listItem","name":"About the Book"}},{"@type":"ListItem","@id":"https:\/\/yourseoebook.com\/pt\/category\/about-the-book\/#listItem","position":2,"name":"About the Book","item":"https:\/\/yourseoebook.com\/pt\/category\/about-the-book\/","nextItem":{"@type":"ListItem","@id":"https:\/\/yourseoebook.com\/pt\/behind-our-seo-guide\/#listItem","name":"Behind Our SEO Guide: Why I Wrote \u201cSEO in Action\u201d"},"previousItem":{"@type":"ListItem","@id":"https:\/\/yourseoebook.com\/pt\/#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/yourseoebook.com\/pt\/behind-our-seo-guide\/#listItem","position":3,"name":"Behind Our SEO Guide: Why I Wrote \u201cSEO in Action\u201d","previousItem":{"@type":"ListItem","@id":"https:\/\/yourseoebook.com\/pt\/category\/about-the-book\/#listItem","name":"About the Book"}}]},{"@type":"Organization","@id":"https:\/\/yourseoebook.com\/pt\/#organization","name":"Your SEO eBook | SEO in Action","description":"Discover SEO in Action \u2014 the practical SEO guide for marketers who want proven strategies, actionable frameworks, and measurable results.","url":"https:\/\/yourseoebook.com\/pt\/","email":"contact@yourseoebook.com","foundingDate":"2025-10-31","logo":{"@type":"ImageObject","url":"https:\/\/yourseoebook.com\/wp-content\/uploads\/2025\/10\/cropped-SEO-ebook-SEO-in-action-logo.png","@id":"https:\/\/yourseoebook.com\/pt\/behind-our-seo-guide\/#organizationLogo","width":1022,"height":343,"caption":"seo ebook seo in action logo"},"image":{"@id":"https:\/\/yourseoebook.com\/pt\/behind-our-seo-guide\/#organizationLogo"}},{"@type":"Person","@id":"https:\/\/yourseoebook.com\/pt\/author\/marianayamakawa\/#author","url":"https:\/\/yourseoebook.com\/pt\/author\/marianayamakawa\/","name":"Mariana Yamakawa","sameAs":["https:\/\/www.facebook.com\/profile.php?id=61589081064761","https:\/\/www.youtube.com\/channel\/UCH5ns_I5wTMzoA5dZ7j12Xw\/","https:\/\/www.linkedin.com\/in\/mariana-f-yamakawa-61aa51a7\/"]},{"@type":"WebPage","@id":"https:\/\/yourseoebook.com\/pt\/behind-our-seo-guide\/#webpage","url":"https:\/\/yourseoebook.com\/pt\/behind-our-seo-guide\/","name":"Por Que Escrevi SEO in Action | Mariana Yamakawa","description":"Conhe\u00e7a a hist\u00f3ria por tr\u00e1s de SEO in Action e por que Mariana Yamakawa criou um guia pr\u00e1tico de SEO para profissionais de marketing e iniciantes.","inLanguage":"pt-BR","isPartOf":{"@id":"https:\/\/yourseoebook.com\/pt\/#website"},"breadcrumb":{"@id":"https:\/\/yourseoebook.com\/pt\/behind-our-seo-guide\/#breadcrumblist"},"author":{"@id":"https:\/\/yourseoebook.com\/pt\/author\/marianayamakawa\/#author"},"creator":{"@id":"https:\/\/yourseoebook.com\/pt\/author\/marianayamakawa\/#author"},"datePublished":"2025-12-09T16:46:27+00:00","dateModified":"2026-05-13T19:47:26+00:00"},{"@type":"WebSite","@id":"https:\/\/yourseoebook.com\/pt\/#website","url":"https:\/\/yourseoebook.com\/pt\/","name":"Your SEO eBook | SEO in Action","alternateName":"SEO in Action","description":"SEO for Marketers, Small Companies & Starters","inLanguage":"pt-BR","publisher":{"@id":"https:\/\/yourseoebook.com\/pt\/#organization"}}]},"og:locale":"pt_BR","og:site_name":"yourseoebook.com | SEO for Marketers, Small Companies &amp; Starters","og:type":"article","og:title":"Por Que Escrevi SEO in Action | Mariana Yamakawa","og:description":"Conhe\u00e7a a hist\u00f3ria por tr\u00e1s de SEO in Action e por que Mariana Yamakawa criou um guia pr\u00e1tico de SEO para profissionais de marketing e iniciantes.","og:url":"https:\/\/yourseoebook.com\/pt\/behind-our-seo-guide\/","og:image":"https:\/\/yourseoebook.com\/wp-content\/uploads\/2025\/10\/cropped-SEO-ebook-SEO-in-action-logo.png","og:image:secure_url":"https:\/\/yourseoebook.com\/wp-content\/uploads\/2025\/10\/cropped-SEO-ebook-SEO-in-action-logo.png","article:published_time":"2025-12-09T16:46:27+00:00","article:modified_time":"2026-05-13T19:47:26+00:00","article:author":"https:\/\/www.facebook.com\/profile.php?id=61589081064761","twitter:card":"summary_large_image","twitter:title":"Por Que Escrevi SEO in Action | Mariana Yamakawa","twitter:description":"Conhe\u00e7a a hist\u00f3ria por tr\u00e1s de SEO in Action e por que Mariana Yamakawa criou um guia pr\u00e1tico de SEO para profissionais de marketing e iniciantes.","twitter:image":"https:\/\/yourseoebook.com\/wp-content\/uploads\/2025\/10\/cropped-SEO-ebook-SEO-in-action-logo.png"},"aioseo_meta_data":{"post_id":"1200","title":"Behind SEO in Action: Why Mariana Yamakawa Wrote This SEO Guide","description":"The story behind SEO in Action - why Mariana Yamakawa wrote a practical SEO guide for marketers and what makes it different from other SEO resources.","keywords":null,"keyphrases":{"focus":[],"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":{"faqs":[],"keyPoints":[],"schemas":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2025-12-09 16:46:30","updated":"2026-11-03 11:08:44","seo_analyzer_scan_date":null,"focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/yourseoebook.com\/pt\/\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/yourseoebook.com\/pt\/category\/about-the-book\/\" title=\"About the Book\">About the Book<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tBehind Our SEO Guide: Why I Wrote \u201cSEO in Action\u201d\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/yourseoebook.com\/pt\/"},{"label":"About the Book","link":"https:\/\/yourseoebook.com\/pt\/category\/about-the-book\/"},{"label":"Behind Our SEO Guide: Why I Wrote \u201cSEO in Action\u201d","link":"https:\/\/yourseoebook.com\/pt\/behind-our-seo-guide\/"}],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false,"mailpoet_newsletter_max":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false},"uagb_author_info":{"display_name":"Mariana Yamakawa","author_link":"https:\/\/yourseoebook.com\/pt\/author\/marianayamakawa\/"},"uagb_comment_info":0,"uagb_excerpt":"When I first stepped into the world of SEO, I was both fascinated and overwhelmed. There was so much information [&hellip;]","_links":{"self":[{"href":"https:\/\/yourseoebook.com\/pt\/wp-json\/wp\/v2\/posts\/1200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yourseoebook.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yourseoebook.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yourseoebook.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yourseoebook.com\/pt\/wp-json\/wp\/v2\/comments?post=1200"}],"version-history":[{"count":2,"href":"https:\/\/yourseoebook.com\/pt\/wp-json\/wp\/v2\/posts\/1200\/revisions"}],"predecessor-version":[{"id":1274,"href":"https:\/\/yourseoebook.com\/pt\/wp-json\/wp\/v2\/posts\/1200\/revisions\/1274"}],"wp:attachment":[{"href":"https:\/\/yourseoebook.com\/pt\/wp-json\/wp\/v2\/media?parent=1200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yourseoebook.com\/pt\/wp-json\/wp\/v2\/categories?post=1200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yourseoebook.com\/pt\/wp-json\/wp\/v2\/tags?post=1200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}